Executive Team
Gregory Smith
President & CEO
Gregory D. Smith is a leading innovator in the senior housing industry and the visionary behind Inspīr. As President and CEO, he oversees all aspects of the company and is actively involved in operations, development, and growth.
Greg has deep experience managing businesses that seamlessly incorporate residential, hospitality, and healthcare facets. In his many years in real estate, he has developed a wide range of property brands, ranging from office buildings to full-service hotels.
In 2004, he created the Maplewood Senior Living brand, with residences in Connecticut, Massachusetts, New Jersey and Ohio. In 2012, Greg and his team saw a new need that wasn’t being met: a very specific demographic was seeking an even higher level of luxury senior living. This time, in an urban environment. Compelled to create a solution to fulfill this need, Greg and his team envisioned Inspīr.
A native of Massachusetts, Greg studied marketing and finance at Bentley University. He is a member on the board of directors of the Alzheimer’s Association New York City Chapter and currently resides with his family in Fairfield County, Connecticut.
Shane Herlet
Chief Operating Officer
Shane Herlet has more than 25 years of experience in the luxury senior living industry and has managed more than 3,000 units of senior housing throughout his career. He has been recognized for operational excellence in the industry for delivering unmatched senior living experiences that seamlessly integrate luxury accommodations, exceptional hospitality, cutting-edge technology, innovative wellness programs, and world-class care.
In addition to his responsibilities as COO, Shane serves as the President of Maplewood Senior Living HEART Foundation, Inc., a 501 (c)(3) non-profit organization established to provide financial support to associates experiencing unexpected life circumstances. He is also actively involved in a number of Alzheimer’s and Senior Living associations, including ESAAL, OALA, Mass-ALA, and CALA. Shane has a master’s degree in Gerontological Studies from Miami University.
Brian Geyser, APRN-BC, MSN
Chief Clinical Officer
Brian Geyser is an experienced healthcare leader and seasoned clinician with an unrelenting drive to transform how we care for older adults. He is a strategic and innovative thinker well versed in emerging care models and population health strategies.
Brian formerly served as Clinical Director for Commonwealth Care Alliance where he helped lead the implementation of organizational development, care model improvement, and transformation initiatives to strengthen and expand CCA’s next-generation care delivery and care management model in Massachusetts.
Today, Brian is spearheading the development of the Inspīr health, wellness, and clinical care delivery platform, forging strategic partnerships with top health systems and clinical providers in our urban markets, and overseeing all aspects of clinical operations and care delivery at all Inspīr branded properties. Brian also directs the Maplewood Senior Living Center for Aging Innovation & Technology and serves as a Chapter Ambassador for Aging2.0, a global network that accelerates innovation to improve the lives of older adults around the world.
Brian holds a Bachelor of Arts in Psychology from Arizona State University and a Master of Science in Nursing from Yale University.
Heather Freemont
Vice President of Marketing
As Vice President of Marketing, Heather Freemont is responsible for expressing how Inspīr meets the needs of our residents and their families. From developing marketing plans to interpreting market data, her work truly keeps Inspīr top of mind in the senior living world.
With more than 20 years of experience in the senior care industry, Heather understands the people we serve like no one else. Heather’s extensive background in the industry includes roles as Vice President of Sales and Marketing for Judson Senior Living and Heather Hill/UHHS, as well as Executive Director for the Eliza Jennings Senior Care Network.
Heather attended Kent State University where she earned a Bachelor of Arts in Family & Consumer Studies, Gerontology, and Long-Term Care Administration, and is an OALA board member. Her valuable skill set and dedication to the industry make her an invaluable asset to the Inspīr team.
